SEO Specialist

Job description

We are seeking an analytical and results-driven SEO Specialist to join our digital marketing team in Kolkata. The candidate should have over 3 years of experience in search engine optimization and be passionate about improving website visibility and driving organic growth.

Key Responsibilities:

• SEO Strategy Development: Develop and implement effective SEO strategies to improve organic search rankings and drive traffic.
• Keyword Research: Conduct comprehensive keyword research to identify high-value keywords for content optimization.
• On-Page Optimization: Optimize website content, meta tags, headers, and URLs to improve search engine visibility.
• Off-Page Optimization: Build high-quality backlinks through outreach and content marketing efforts.
• Technical SEO: Ensure the website is technically optimized for search engines, including site speed, mobile-friendliness, and crawlability.
• Analytics and Reporting: Monitor website performance using SEO tools and analytics platforms, providing regular reports on key metrics.

Skills and Competencies:

• SEO Tools: Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Technical Knowledge: Strong understanding of technical SEO aspects, including site architecture, schema markup, and page speed optimization.
• Analytical Skills: Excellent analytical skills to interpret data and make data-driven decisions.
• Communication: Strong communication skills in English, Hindi, and Bengali.
• Attention to Detail: Meticulous attention to detail to ensure accuracy in all SEO activities.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work on challenging SEO projects.
• Continuous learning and professional development opportunities.