Digital Marketing Manager

Job description

We are seeking an experienced and strategic Digital Marketing Manager to lead our digital marketing team in Kolkata. The ideal candidate will have over 3 years of experience in managing digital campaigns and will be responsible for overseeing all digital marketing efforts, driving brand awareness, and achieving business objectives.

Key Responsibilities:

• Strategic Planning: Develop and implement digital marketing strategies that align with business goals and drive growth.
• Team Management: Lead and manage a team of digital marketers, providing guidance and support to achieve high performance.
• Campaign Oversight: Oversee the execution of digital marketing campaigns across various channels, including SEO, SEM, social media, and email.
• Analytics and Reporting: Monitor campaign performance, analyze data, and provide actionable insights to optimize future campaigns.
• Brand Management: Ensure consistency in brand messaging and visuals across all digital platforms.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, content, and design, to ensure cohesive marketing efforts.

Skills and Competencies:

• Leadership: Strong leadership skills with the ability to mentor and motivate a team.
• Strategic Thinking: Ability to think strategically and develop comprehensive marketing plans.
• Analytical Skills: Proficient in analyzing marketing data and making data-driven decisions.
• Communication: Excellent communication skills in English, Hindi, and Bengali.
• Technical Proficiency: In-depth knowledge of digital marketing tools and platforms.

Benefits:

• Competitive salary with performance bonuses.
• Leadership role with significant influence on the company’s digital strategy.
• Opportunities for continuous learning and career growth.