Digital Marketing Executive

Job description

We are looking for a creative and analytical Digital Marketing Executive with more than 3 years of experience to join our marketing team in Kolkata. The ideal candidate will have a strong understanding of digital marketing strategies and be responsible for executing campaigns across various online channels.
Key Responsibilities:

• Campaign Management: Plan, execute, and manage digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Content Creation: Collaborate with content creators to develop engaging and relevant content for various digital platforms.
• Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using analytics tools and prepare detailed reports.
• SEO Optimization: Optimize website content for search engines to improve organic search rankings.
• Social Media Management: Manage social media accounts, creating and posting content that resonates with the target audience.
• Budget Management: Allocate and manage the digital marketing budget to maximize ROI.

Skills and Competencies:

• Digital Marketing Tools: Proficient in using digital marketing tools such as Google Analytics, SEMrush, Hootsuite, etc.
• Creative Thinking: Ability to think creatively and develop innovative marketing strategies.
• Communication: Strong written and verbal communication skills in English, Hindi, and Bengali.
• Attention to Detail: Keen attention to detail to ensure accuracy and consistency in campaigns.
• Time Management: Ability to manage multiple projects and meet tight deadlines.

Benefits:

• Competitive salary and opportunities for bonuses based on performance.
• Exposure to a wide range of digital marketing activities.
• Professional development opportunities through training and workshops.